Banking is increasingly become an online activity. We are seeing more mortar banks that offer online banking services and more new banks are being created as a wholly online bank. Some banks are rushing to join the social marketing buzz. FNBO Direct released a campaign called, “Pay yourself first” that prompted customers to submit videos on how they would save money. Discover Bank has a Facebook fan following over 26,000 strong.
The question is: Does any of this matter when finding the best bank?
The answer is: Only if it matters to you! Ask yourself the following:
Would you choose to go with a bank that has an outdated website? Or would you choose to go with a bank that has the top of the line website? Are the best banks those with the best websites? If so, Ally bank and Everbank have received a lot of attention to their website.
Would you use a bank that is only brick and mortar? Or would you go with a bank that doesn’t have a physical presence but an online presence only? Which makes you feel safe? Which bank is the best?
Do you feel good knowing your bank is on the cutting edge of social networking and that it provides you with entertainment? If so, maybe you would go with Discover or Chase bank. Or would you rather your bank keep its nose to the grind getting you the best rates and best customer service? Do you have a preference? Could the best bank do everything?
And the answer is: No one bank is the best bank for everyone. By reading bank reviews you can get a good overview of what the bank offers and if it is right for you. If you ask others, you will see a huge spectrum of opinions. In truth, while one bank may be the best bank for you (depending on what you are looking for), while that same bank may be despised by your neighbor. The way to ensure that you get the best bank is to know what it is you want and then go and find a bank that has what you are looking for. That way you can get the best bank in 2011.